
01 / BETA TRAILER
One person video team
I wrote the script, planned the shoot, captured gameplay, filmed, edited, published, and handled distribution.
29 releases / ~1.65M lifetime viewsWatch video[/>] MARKETING AI + OPERATIONS
Product systems, enterprise enablement, organic growth, and startup launches.
02 / HOW I WORK
Sources, decisions, review, and ownership stay attached to the work. AI speeds up research and variation. A person still owns the final call.
Company documents, approved claims, audience behavior, and product constraints.
The problem, owner, audience, proof, review path, and success condition.
The product, campaign, or workflow ships with review inside the process.
Adoption, response, and operating friction decide what changes next.
03 / PRODUCT SYSTEMS
The walkthroughs show the actual flow. The links open the live builds and public code where it is available.
01 / Compliance aware content product
A weekly content workflow for mortgage marketers. Users choose a plan, generate the post, check the claims, and export the final copy in one place.
Product direction, workflow design, positioning, and build.
The live product keeps planning, generation, compliance checks, and publishing in one workflow.
02 / Guided learning product
A source based reading path for people learning difficult topics. The learner opens a source, answers a short question, and keeps the evidence attached to the lesson.
Concept, product design, content system, and build.
Routes, source cards, and short practice moments keep the claim, evidence, and next question connected.
03 / Source grounded GTM workspace
A cited answer workspace for scattered positioning, pricing, objection, and launch documents. The team can inspect the source before using an answer.
Product concept, retrieval design, interface, and build.
Uploaded documents become cited answers, strategy checks, and reusable team knowledge. The local mode works without an API key.
04 / Market intelligence pipeline
A live monitor that collects public market signals, filters the noise, and writes a cited brief that can be checked before it becomes a recommendation.
Product concept, signal pipeline, report design, and build.
The system shows the full collect, triage, synthesize, and review path. Every report keeps its evidence attached.
05 / AI content planning workflow
A campaign planning workflow that turns source material into themes, content pillars, and review ready channel drafts.
Workflow design, product interface, generation logic, and build.
Each step stays visible. Users can edit, approve, flag, copy, and export the work before anything gets published.
04 / FIRST HORIZON BANK
I inherited slow reviews, uneven adoption, and disconnected content. I rebuilt the operation from business intake through publishing, field enablement, and reporting.
THE SYSTEM I BUILT
Mortgage, Wealth, Commercial, Recruiting, Brand, and Community priorities.
Campaign themes, message frameworks, media formats, and reusable series.
Standard submissions, preapproval, auto review, manual review, and an audit trail.
500+ approved posts, publishing rules, campaign subscriptions, and content retirement.
Onboarding, live training, playbooks, FAQs, and one on one coaching.
Views, clicks, engagement, earned media value, adoption, and monthly business updates.
AUDIENCE + CHANNEL LOGIC
I changed the framing, approved detail, and call to action for each audience while keeping every version ready for field advisors.



PHYSICIAN MORTGAGE EXAMPLE
I narrowed the promise, used a direct headline, listed the approved benefits, and gave advisors a clear next step. The field could use the copy without rewriting the product claim.
PROGRAM RESULTS

05 / ORGANIC GROWTH + LAUNCHES
Product launches, creator partnerships, owned channels, and community programs built for a competitive VR audience.

01 / BETA TRAILER
I wrote the script, planned the shoot, captured gameplay, filmed, edited, published, and handled distribution.
29 releases / ~1.65M lifetime viewsWatch video
02 / STEAM EARLY ACCESS
I scripted, filmed, and edited the launch piece, then turned it into platform specific clips, posts, copy, and calls to action.
Watch videoAEXLAB CHANNEL SYSTEM
I ran two X profiles, managed the CEO's LinkedIn, built recurring series, coordinated cross promotion, and reviewed performance.
~500K monthly organic X impressions
~35K monthly CEO LinkedIn views
8 recurring content series
100,000+ combined social community
STUDIO MINT
10M+organic views in client niches through positioning, recurring formats, channel planning, testing, and performance review.
06 / CONTACT
Marketing AI and operations lead. Paris and US remote.