Tracer Labs
AI Strategy Advisor
Advising on the go-to-market story, investor materials, source-backed company knowledge, and human-reviewed outreach.
View Tracer case study
Build products for governed content, source-backed research, campaign planning, and AI-agent inspection.
Own content from intake through Legal and Compliance review, publishing, and reporting.
Drive adoption with onboarding, training, playbooks, support, and clear ownership.
Build content, launch, and community programs for startups, creators, and digital brands.
$ I did not set out to build a career at the intersection of marketing, operations, and AI systems. What started as growth work kept pulling me toward the harder layer underneath: the workflow, the operating model, the approval path, the structure that decides whether something scales or breaks under pressure. That pattern followed me everywhere. In enterprise banking, I rebuilt compliant content and advisor enablement systems that Legal and Compliance could trust. In startup and independent work, I built distribution engines, content systems, and growth loops without the safety net of a big team or paid spend.
What I want next is ownership of marketing AI and operations: building the systems a serious team runs on, and getting them adopted in a way that survives compliance, scale, and real usage. The through-line has never been volume for its own sake. It has been taking ambiguous work, finding the pressure points, and building structure people can trust.
Advising on the go-to-market story, investor materials, source-backed company knowledge, and human-reviewed outreach.
View Tracer case studyBuilding marketing AI products and reviewable workflows for content, agent observability, GTM knowledge, campaign planning, and market intelligence.
View product case studiesTwo roles across regulated social selling, field enablement, sponsorships, community campaigns, and local marketing.
The portfolio has demos, case studies, work samples, and the full project details.
CompliPost checks mortgage captions and graphics against named advertising rules before a person reviews them. Paper Trail teaches nontechnical people how to use AI at work. GTM OS, SignalScope, and Flowcraft cover company research, market updates, and campaign planning.
I rebuilt content review, advisor training, publishing, and reporting for 350+ First Horizon Bank advisors.
Videos, creator campaigns, community programs, and repeatable social content for AEXLAB and Studio Mint.